Benke: To be an enterprise with brand, innovation and ideas
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Author:Benke Industrial
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Published time: 2014-12-23
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As a "Silicon Valley of Value" with development potential, the automotive aftermarket has allowed more media to focus on the automotive aftermarket.
As a "Silicon Valley of Value" with development potential, the automotive aftermarket has allowed more media to focus on the automotive aftermarket. As one of the first manufacturing plants in Zhejiang for automotive exterior parts, "Benke" has been following the development of the industry since its establishment. In this regard, I interviewed the relevant person in charge of Benke. The following are the details of the interview:
Q: Could you please introduce the key main products? (In terms of innovation, characteristics, advantages, etc.)
Relevant person in charge of Benke: Our company is now mainly engaged in a series of mud panels, lower guards, rain shields, door bowl handles, headlights and taillights, fog lights, front and rear trims, upper and lower windows, welcome pedals, inner and outer rear guards After years of development, the company has basically covered the entire product line of automotive exterior parts.
Q: What is the circulation rate and market share of the company's products in the automotive aftermarket?
Benke related person in charge: Zhejiang Benke Auto Parts Co., Ltd. was established in 1993. After more than 20 years of development, Benke already has a certain brand influence and customer recognition in the market. The circulation rate of multi-billion products in the market has been maintaining good. According to preliminary statistics, our products also have a market share of nearly 70% in the automotive aftermarket.
Q: What measures does your company have to ensure the quality of its products?
Benke related person in charge: Benke has always attached great importance to product quality. Benke Company enjoys a high reputation in the domestic and foreign markets and has been well received by customers. It has passed ISO9001, ISO/TS16949: 2002 quality management system, and has done OEM production for many well-known automobile manufacturers at home and abroad, and has been recognized by many domestic and foreign customers. We firmly believe that our quality is confirmed by customer satisfaction.
Q: The rapid development of the aftermarket has also brought competitive pressures. How does "Benke" respond? What is the secret of Bunker's success?
Benke related person in charge: The sales method is mainly based on offices, so the pressure of competition is not too great. In addition, the development of our foreign trade market is supported by our car factory.
Question: Everyone advocates building brand value in the new consumer era, so what is the layout of "Bunke" for its own brand building?
Bunk related person in charge: In the future, I want to use brand endorsements to increase the reputation of Bunk.
Q: In your opinion, what kind of company will Benke become in the next 2-3 years?
Benke related person in charge: A company with a brand, innovation and philosophy.